what happens when a british home brand wants to reach out to the indian consumer and that too through a diwali campaign? firecrackers for sure! that’s precisely what our ‘bring home the festive magic’ campaign did. by creating striking illustrations of the products like irons, mixers, microwaves in rangoli art in bold festive colours, we created a visual identity celebrating the festivity. this captivating fusion attracted countable customer attention. the same was adapted into multiple posm media.