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levitate | wipro furniture
brand identity
wipro furniture and the renowned designer michael foley’s new range “levitate” aims to elevate the working comfort, express culture and foster belonging. “connecting dots & connecting individual ideas” levitate’s identity was communicated through a vibrant, striking brand and futuristic brand image. the range levitates awareness about working ergonomics in the ‘new normal.’ print / digital / social media collaterals were created for the same to denote this evolution in workspaces.
embracing the new normal, a novel yet easily comprehensible way of communication was introduced to also represent different spectrums the new range from Wipro would be used in.
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