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polycab cables | elecrama 2019

exhibition design / experience

after the glorious & successful execution of polycab’s exhibition at acetech, mumbai, the client’s trustworthy relationship with us brought upon another opportunity to work with polycab at elecrama, new delhi. elecrama being once of the biggest exhibitions in india for a more b2b clientele from all kinds of industries. a life-size wooden bobbin, around which cables/wires are normally wrapped, was kept as central highlight signifying how important cables and wires are for the company’s product development journey.


a wow factor was initiated by a design that was created around this central structure to create a more organic walk-through in this one-stop shop. wires & cables, the company’s primary production covered a major part of the exhibition; whereas the rest was featured with products from the customer-oriented segment i.e. fans, switches and other domestic appliances to cater more segments of consumers.

it was a first for us that we experimented with a flexible led screen circular in form around the central bobbin to create a more entrancing experience for visitors. this exhibition for polycab was awarded as the “best stand design - 1st runner up” at elecrama 2020.

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