on the commencement of kpit’s new name, the rebranding exercise required us to mirror the progression of the company and as a provider of strong technology solutions. we created a logotype that was bold and modern with a right slant and rounded letters, representing the company’s deep industry expertise and its desire to keep moving forward. the vibrant, contemporary and dynamic typeface mirrors its passion for progress. its new bright blue color represents depth, stability, knowledge, solidity, and optimism, while the character bar in fresh lime green denotes the energy of the power of its youth and an aim towards sustainable solutions.