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Endura Gatha 03.jpg

johnson endura | india ceramics 2015

exhibition design / experience

to showcase the printing capabilities on tiles and various dyes and inks used; the concept of “gaatha : every tile has a story “ was created. ramayana, being the oldest epic, perfected this concept and all the bespoke illustrations we created were digitally printed on tiles on the periphery of the booth. the products were displayed with infographics depicting the ceramic tile making process in an art exhibition style walk-through. a 5 meter high wall was cladded with tiles printed with a bodhi tree illustration to demonstrate endura's sustainable ink & stains. the exhibition turned out to be an interesting fusion of indian elements with a touch of modern design structure.

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