a rebranding activity was initiated for the largest indo-african it and ites company, ison. the new identity focused at communicating the human centric and solution-centered vision of the company.

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the concept of ‘i-son – less ego and more vision’ was represented by a waving flag icon that added pace as well as a direction to the company’s communicative identity. the strong colours reflected the vibrant culture of india and africa. the new futuristic design was adapted globally on a multiple expansion scale.