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fujitec | isee 2022

exhibition design / experience


the japanese brand and a world leader in vertical transportation fujitec. the brief for the exhibition was to showcase their latest

high-speed elevator products with a strong message of "speed at the core" as a main highlight or theme. formula one racing is what came to our mind and we connected it with the overall communication design for the booth. 

the award-winning booth attracted a lot of eyeballs through its approach of minimalism yet made a strong statement through thoughtfully designed backlit fabric printed branding panels, custom wallpaper, materials and textures, and the overall look and feel of the space that was very zen.

the design language for the structure was kept very simple and minimalist with straight clean lines to bring out the zen in the design to justify the japanese brand and its philosophy.

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